Internet marketing has changed dramatically over the past few years, and one of the biggest—if not the biggest—change is the advent of search engine marketing. While PPC has its benefits, SEO is a higher-return, higher-value form of marketing that can provide you with more significant results than PPC. The question is: Which is the better method for driving traffic to your website and driving more conversions?
What is Internet Marketing?
Internet marketing is a form of digital marketing that uses the internet to promote your business. There are many different types of internet marketing, but one common method is pay per click (PPC) advertising.
SEO vs. PPC: The Key Differences
The first thing to do is to understand the key differences between SEO and PPC. For example, SEO takes a long time but provides more long-term results. On the other hand, PPC will deliver instant results, but the payoff is usually short-lived.
One of the most common misconceptions about SEO is that it’s an all-or-nothing strategy for driving traffic. In reality, SEO encompasses much more than just “search engine optimization”—it’s about creating a comprehensive online marketing strategy that includes social media marketing, content marketing, and so on.
SEO also requires patience: you can’t expect to rank on page one for high competition keywords in a matter of days or even weeks. It takes months or years of consistent effort to slowly climb up in search rankings and eventually increase your conversion rates.
On the other hand, pay per click (PPC) campaigns are all about immediate gratification: running a campaign can help you see an almost instant improvement in your rankings and traffic levels. You shouldn’t be running exclusively PPC campaigns if you want to see long-term success with your website; you need to balance PPC with other strategies like content marketing and social media marketing as well.
Which Should You Choose?
SEO and PPC marketing both have their strengths, but when it comes to which one is better suited for your website, the answer is a bit more nuanced. When deciding between SEO and PPC to drive traffic, there are a few things you should take into consideration – what your goals are, what type of site you do have, and how much time you can dedicate to marketing.
Choose What’s Better For You!
When it comes to lead generation, PPC advertising has an advantage over SEO because the conversion rates are higher. However, when it comes to ranking in search engine results pages (SERPs), SEO is the better choice because it’s a long-term strategy that delivers more consistent and tangible results in the long run. And for that, better choose the one which features you prefer the most.